Case Study On Marketing Concept Example

The marketing case study is one of the oldest and most venerable examples of content marketing. From Oprah touting howWeight Watchers has worked for her, to American Express endorsing SalesForce, case studies are prevalent across industries and marketing forms.

According to a B2B marketing trends report, customer testimonials and case studies are considered the most effective content marketing tactics by nine out of ten B2B marketers. According to Social Fresh, customer testimonials have the highest effectiveness rating for content marketing at 89 percent.Seventy-three percent of people have used marketing case studies in the past 12 months to make B2B purchasing decisions.

Use this guide to understand how to use case studies for your organization. It offers instructions on how to secure a first-rate case study, and a template for getting started on a case study today.

The Basics

What is a case study and why are they so important?

According to Top Rank Marketing Blog:

A “case study” in the context of marketing is an analysis of a project, campaign or company that identifies a situation, recommended solutions, implementation actions, and identification of those factors that contributed to failure or success.

As the aforementioned stats illustrate, marketing case studies are important because they help you sell your company’s product. They validate the statements your company makes about your product, and allow potential buyers to see your product in action. This blog post will help you secure and create a case study that sets your company apart from its competitors.

Here’s what you need to do to secure a case study.

Steps for Getting a Marketing Case Study

The first (and often hardest) part of creating a marketing case study is getting a customer to agree to one. No doubt many customers are pleased with your product. But it’s no small thing for them to take time out of their busy schedule to talk about how awesome the product or service they’re paying for is.

Many larger companies also have formalized rules around providing testimonials. This can extend the process of getting a case study, as they have to go through legal, senior management, and more, just to get approval.

Increase your case study prospects. Create a formalized process that ensures you get the case studies you need on a regular basis.

Meet with customer success, sales, and marketing to get them on board with creating regular case studies. From this meeting, create a formal document that outlines how to submit marketing  case study opportunities, the frequency that customer success are expected to do so, and the process/time commitment involved after a client has agreed to participate.  
Include a case study request email template to save customer success time. Consider these sample templates:

Including It in the Contract

Some companies choose to include a customer testimonial or case study commitment in part of their purchase agreement. This is a great way to guarantee you’ll have case studies in the pipeline. It’s also a conflict of interest, and some would argue flirts the line of ethical behavior. By including case studies in a contract, you’re essentially paying for testimonials.

You want to publish only truly impressive, stand-out marketing case studies. Customers who are doing so well with your product that you’d want to make a case study from their experience are likely to be happy to help. Customers who need a contract to be forced into a case study aren’t often the ones you want as a face for your brand.

Gather Information for Your Marketing Case Study

After a customer agrees to do a case study, take the following steps to ensure the process goes smoothly.

Send an Email

It should introduce you if you haven’t already. Confirm the date and time for your first phone call or in-person meeting. Address the time commitment of the case study, and include the questions you plan on asking.

With customer testimonials the person you’re interviewing needs to have well-spoken and thought out responses about your product. Here are some sample questions you could ask:

  • How did you find out about our company?
  • What made you start looking for our solution?
  • Which other products did you look at before deciding on ours?
  • Why did you choose our solution above others?
  • How has using our solution been so far? Tell us about your experiences and what you’ve done with it?
  • How has our product benefitted you and your team?
  • What results have you seen with our solution so far?
  • What do you hope to do with our product moving forward?

Interview

Next, conduct the interview. Whether it’s in person or over the phone, make sure to record the interview for transcription later. Make sure to inform them that you’re recording them. Aside from being common courtesy, it’s also illegal in some states to record someone without their consent. As you’re interviewing, make note of any especially interesting points, as well as numerical results.

Take Pictures and Record Video

If you’re conducting an interview onsite, take pictures and video. If not, ask your customer to send some over. The more visual your marketing case study is, the better. According to Animoto, four times as many consumers would prefer to watch a video about a product than to read about it.

Transcribe

Transcribe and fact check the interview. Try using a service website like Fiverr for quick transcription that won’t break the bank.

Gather Data

Find out information about the company and their results with your product outside of the interview. Ask if you can see their results or look into their reporting for numerical information to back up the information in the interview. If they don’t have this information, look internally for more general stats on your product’s impact on the people that use it.

Find a Story, Start Writing

Once you have all the data you need, start pulling together your copy, video, and images into a shareable document. Use the marketing  case study template below to create a first-class case study.

Marketing Case Study Template

Title

Too many companies title their case studies things like “[insert company name here] Case Study.” This is both boring and uninformative. Use the case study title to help potential readers decide if it’s something that applies to them. Include a description of the company and some of their results. E.g. “Case Study: How CS2 Compliance Is Succeeding With Curata Content Curation Software

Subtitle

The subtitle should round out the reader’s expectations of what’s in the study. Include more numerical improvements, or an overview of what happened. E.g. “Creating and Growing an Excited Community in a Highly-Regulated, Niche Market”

Their Company Overview

We recommend pulling the company overview directly from the company’s website. It should be two or three sentences and highlight parts of the company most important to your audience. If you’re looking to highlight the company size, mention it here.

Your Company Overview

It’s okay to use a boilerplate description here. However, if there is something else that might be beneficial to include in this particular use-case—add it. If you have more than one product description in your boilerplate description, focus on the product the marketing case study focuses on.

Introduction

The introduction should present the company you’re talking about and their problem. Here’s an example:

CS2 Compliance, a regulatory consulting firm for financial services clients, wanted to build a community for its clients and save time answering regulation-specific questions in individual emails. They wanted a solution that made content creation easier, found topical subjects in their industry, and enabled them to quickly publish to their website and newsletter.

Solution

The next section should introduce your product and why your customer went with you. Example:

They chose Curata Content Curation Software (CCS). Curata CCS uses machine learning, natural language processing, and artificial intelligence to help marketers discover and publish industry-specific content across marketing channels.

Action

This should describe how your product or service was implemented and how it made the overall process smoother, easier, cheaper, etc. Example:

CS2 uses Curata CCS to curate articles that answer a variety of FAQs, building a robust content program including discussion boards, webinars, and frequent newsletters. This has led to strategic and streamlined website content and newsletter publication for CS2.

Results

Finally, show the results. They support the statement that this company was successful with your product. If you have further information about how customers perform with your product, include it here. Include how your client is planning on using your product in the future to grow and expand their goals. Example:

Newsletters now have an open rate of 42.52 percent, and a click-through rate of 23.11 percent, both significantly above industry averages. With Curata, CS2 exceeded community registration goals by over 60 percent. CS2 is now using Curata to expand their reach and create custom experiences for each sub-audience within their online community.

Pull Quotes

Once the meat of your marketing case study is written, choose some pull quotes to highlight. Example:

CS2 co-founder and president Mary Harris King had this to say about Curata: “Curata keeps our current clients up-to-date with interesting articles while integrating with our public facing website so potential clients can see our newsfeeds, and sign up for the daily news digest, etc. It’s a great way to reach both audiences.”

Statistics

Case studies are a compelling way to convince prospects to buy your product. They’re even more compelling when your claims are supported by data and hard information. Use company information and stats, outside numbers, and numbers from your customer to round out your marketing case study. Writing on how curation improves content marketing ROI? Include a stat from a trusted source. Example:

Over 50 percent of marketers that curate content indicate that it has increased their brand visibility, thought leadership, SEO, web traffic, and buyer engagement.

Conclusion

Many case studies include a conclusion at the end wrapping up all the details. Instead, try a big, colorful CTA. While a conclusion is nice, making sure the reader doesn’t have to consume more than they need is even better. If your marketing case study is very long, include the most important points at the beginning in bullets.

Distribute and Promote Your Marketing Case Study

Case studies are effective on your website and as a sales enablement tool. They should also be sent to your sales team. Include a description of what it’s about and the situations it should be most effective for.

Other ways to maximize the impact of a case study include:

  • Place it on your home page
  • Send an email sharing it with the case study’s target audience, or as part of your newsletter
  • Write a supplemental blog post to drive traffic to the case study. Focus on the problem solved in the case study and write an informational post on that topic
  • Add the case study to relevant landing pages
  • Add it to you or your coworkers’ signatures
  • Insert it into a slideshow or longer presentation on product use cases
  • Share the case study on social media

Examples of Awesome Marketing Case Studies

For more information, check out some standout case studies by other companies.

Bitly

Bitly’s case study is notable for a couple of reasons. First, their decision to use a slide deck over a single page document. It’s easy to digest and different enough that it piques the reader’s interest. The layout is sleek and skimmable with easy takeaways. Bitly includes images and a colorful layout that’s more interesting than a traditional, text-heavy marketing case study.

Kantar Media Division Cymphony

Kantar media created a case study video of their work for Samsung. For a service-based product, this form of marketing case study proved extremely effective. Kantar describe their process, their findings, and their results in a quick, story-heavy video.

Zendesk

Zendesk include customer testimonials in a visually appealing multimedia library on their website. This allows visitors to search by use case, industry, and company size to find the most relevant story to them.

For an example of one of Curata’s case studies, check out “How CS2 Compliance is SucceedingWith Curata Content Curation Software” [pdf].

Marketing case studies can be hugely effective. They provide proof of concept to potential buyers, and drive your audience further down the funnel. They can also serve as a powerful sales enablement tool. For more on how to drive your audience further down the funnel and measure your content’s efficacy, read Curata’s eBook: Content Marketing Metrics: Account Based Marketing Edition.

Tags: case study, content marketing, marketing case study

Do you enjoy case studies? I do, especially when those case studies are about social media and content marketing.

At one point, I used to share examples I came across via Twitter using the hashtags #retailexp and #practicalmktr. And, then recap those tweets in blog articles. Eventally - in September 2011 - I created a first compendium in an article titled 100+ Case Studies: Social Media Marketing Examples.

A year later, on September 4th, 2012, I published a follow up article detailing 200+ case studies of social media and content marketing examples shared on Twitter from September 1, 2011 through August 31, 2012. 

Fast forward to 2017. Social media and content marketing have evolved considerably. Although there are plenty of new examples, those original stories remain inspiring. I hope you enjoy the combination of classic and new case studies.

To help sort through the categories, I've created the following table of contents. 

 

Airlines and Social Media

The best (and worst) ways airlines use Twitter for customer service

Singapore Airlines finally discovers Facebook, Twitter http://ow.ly/6L1PL 

How JetBlue Deals with Social Media Whiners - "JetBlue, for example, has one customer service policy that it adheres to. And it uses it across the board, regardless of how consumers are getting in touch. There have been instances where the company has had to revamp its policy. Consistency is really important via social media channels, since they are so public. “If you are going to do something for one person be prepared to do it for everyone, whether they have a lot of followers or not,” he said."

10 Social Media stars includes JetBlueow.ly/btY8o 

American Airlines engages via social media in sincere authentic way ow.ly/d4OoM

Tweeting without fear with examples from @SouthwestAir http://ow.ly/8qtma

 

Alcohol Brands and Social Media

Please Tweet Responsibly: The Future Of Alcohol Brands On Twitter

How spirits producer Beam uses digital & social to extend customer experience ow.ly/bDmkW 

Nicely done Jack Daniels with your cease/desist letter ow.ly/czMqf

Valuable PR lessons from Heineken's bizarre dog-fighting crisis ow.ly/arp5Q 

How one small company is using QR codes: Sacre Bleu wines

 

Banking and Social Media

The 13 most interesting investment banks on Twitter right now

Social business and banking: transforming banking with social media http://ow.ly/7k6Gs

WSJ article about Banks going social: http://ow.ly/7LXjU Wouldn't it be more social to ditch fees & really listen to customers?

3 Financial Services Companies online, doing content & social ow.ly/83cDY

Role of social media in financial services marketing: insights including from @FrankEliason when he was with Citi ow.ly/b1T6F

Example of Social Media + Financial Planning: what's your story? ow.ly/cpycp

First Look: BankSimple's iPhone App Aims To Reimagine Your Money

Big Banks struggle to help customers on Twitter

10 Social Media stars includes Capital 1ow.ly/btY8o 

 

Beauty & Personal Product Brands and Social Media

#LONGREAD: Is Twitter Still Relevant For Fashion Brands?

L'Oreal advises men on perfect facebook profile picture. http://ow.ly/6exu1

L'Oreal leverages social media for customer service, brand loyalty ow.ly/7k4dU. 

How Orabrush went from YouTube to 3500 Walmart stores using social media http://ow.ly/6Ej0U.

Here's the YouTube video from Orabrush: http://ow.ly/6GO2P 

Thought-provoking brand examples re: how to use Pinterest creatively ow.ly/aJixX 

Kotex, one of 3 brands bridging online + offline ow.ly/c5EbJ 

 

Big Business and Social Media

19 Best Examples of How Top Brands Use Twitter

Real people vs. stock photos. G'by IBM happy man! Love this story ow.ly/6YZJk

FastCo describes 7 reasons for embracing social business with IBM as example http://ow.ly/6xKgq 

Social and digital case study: Adobe http://ow.ly/aJmij

Insight on GE's digital strategy: ow.ly/bkwdY

How Xerox integrates Twitter, LinkedIn, Facebook, YouTube selectively ow.ly/bDkDA

J&J's priorities for 2012: social, mobile: ow.ly/b1ZVq

Did you know Caterpillar uses social media to capture customer preferences for products ow.ly/bN4sv 

McKinsey perspective on how social media could add $1.3T to economy. ow.ly/d4lbe

10 Social Media stars includes Google ow.ly/btY8o. Here's a Google newspaper ad giggle: to demonstrate ads don't work. Or do they? ow.ly/d4kyn

Harnessing Power of Social Media: interview with Barry Libert: Important to focus outward  

 

Car Brands and Social Media

A Look At How Car Brands Are Effectively Using Social Media

What do you think re: introducing new car via social media game? Ford + Zynga for Escape ow.ly/7zChN

Thought-provoking brand examples re: how to use Pinterest creatively ow.ly/aJixX [Peugeot]

3 brands bridging online + offline, Honda [Pinterest] ow.ly/c5EbJ 

Ferrari uses social media to drive visitors to microsite ow.ly/aSDP1  

Very cool: travel for free across country using social media. Audi experiment: ow.ly/d4kmi

Great examples: how car dealerships use social media to reach customers http://ow.ly/6xRNK

Perspective on Big Brands [i.e GM] & Facebook ads ow.ly/bkr77

 

Casinos and Social Media

Become the Scorsese of Social Media Video: 12 Tips for Casinos

Did you know? social media pays off for casinos, customers http://ow.ly/68vfa 

 

Dentists and Social Media

Dentists using social media, online marketing to get found, connect with customers ow.ly/7Y389

 

Design and Social Media

Social Media for Designers: Instagram

Reinventing Design + social media: @Modenus BOB Magazine 

 

Disaster Communications and Social Media

 

CROWDSOURCING DISASTER RELIEF: Leveraging Big Data to Coordinate Disaster Response and Recovery

 

How different social media tools fit into disaster communication plans. From FastCo http://ow.ly/6tzjX 

Using social to match blood donors and recipients. Wow! ow.ly/8ayf8 

Stay tuned: disaster relief in social media age, including fr FEMA ow.ly/bN4zl

 

Education/Museum and Social Media

Please Turn On Your Phone in the Museum

Social Media Marketing Lessons: The Met's Sree Sreenivasan #BRITEConf

Google+ as means to opening social networking to K-12 schools. Wow! http://ow.ly/6ElO7 

Social media case study: Brooklyn Museum. Lesson: don't spread too thin. Great discussion in comments 


Entertainment and Social Media

Making businesses “fan”-centric requires functional transformation.

What brands can learn from Lady Gaga from @deniseleeyohn http://ow.ly/6qUon

Disney Interactive VP speaks re future of #Mobile Advertising. bit.ly/v6b9T1 

Inside Disney's Social strategy

10 SoMe stars Disney ow.ly/btY8o 

What Lionsgate did differently creating pre-Hunger Games buzz: ow.ly/aiYkM 

Great #practicalmktr perspective on Cirque du Soleil's social strategy: ow.ly/btX3E

Marvelous scientific + social media experiment: live tweeting National Zoo Panda artificial insemination ow.ly/bkrmF

Reference resource: 5 all time best Facebook Campaigns via @FastCo http://ow.ly/b1XuD  -A&E

 

Fashion and Social Media

How fashion brands are taking Instagram from gimmick to strategic

How social media adds value to Fashion's Night Out; savvy retailers use it to build relationships http://ow.ly/6L0Xn

Did you catch live streaming of Fashion Week? Making fashion more immediate, accessible http://ow.ly/6L1cN

 

Food Brands and Social Media

5 Food & Beverage Brands That Lead in Social Media Marketing

Connecting With Customers In A World of Demand: Doritos At #BRITEconf 2015

3 brands bridging online + offline: Red Bull [FB] ow.ly/c5EbJ 

How Conagra's brands build online communities http://ow.ly/5WXgw 

How Beef industry in Australia uses social media for promotion

9 social media crisis questions Dole failed to answer ow.ly/arpip 

Using Twitter to sell ice cream treats ow.ly/7eUHB

Cadbury turns to Google+ to launch Bubbly bar and Searching For A Social Edge: One Brand’s Google+ Story


Food Outlets and Social Media

How Naked Pizza uses Twitter: http://ow.ly/6qTxi Genuine #practicalmktr humor!

10 Social Media stars include Starbucks, McDonalds ow.ly/btY8o 

Brand marketing interview: how Starbucks transformed coffee from commodity to brand http://t.co/Wg8yPvTi. 

The Starbucks Card makes transactions social from @TheBeanCast http://t.co/tdBe4IBr 

How California Tortilla handles customer feedback online. Notice consistent, co-wide approach http://ow.ly/6L0HZ 

Reference resource: 5 all time best Facebook Campaigns via @FastCo http://ow.ly/b1XuD includes Burger King

KFC Twitter account has fun with @NYTChicken aka Sexy Chicken ow.ly/76i7o 

Love this success story of social media + traditional PR for @cupcakestophttp://ow.ly/80Y3V

From SXSW: What food truck owners can teach you about social media

Using social media to build internal teams: Red Robin ow.ly/bDkiW

How Chuck E. Cheese uses social media to engage with diff audiences ow.ly/bDmg9

Domino's posts online order comments on NYC Times Square billboard http://ow.ly/5RjPY 

 

Government and Social Media

Social Media in Government: Benefits, Challenges, and How it’s Used

I love crowd-sourced concepts. This one funded by US Dept of Defense to crowdsource military tactics http://ow.ly/6tE5K 

The Army’s social media handbook. Updated and with commentary http://ow.ly/6xRo6

Marines have released social media handbook. Now actively use tools of social media 

Love CDC's use of social media and humor to help peeps prepare for [zombie] apocalypse ow.ly/76h5r 

Marvelous how social media contributed to Mars Curiosity Roverow.ly/cUL5i

Brilliantly real and real-time: NATO and Taliban slug it out on Twitter ow.ly/8hria 

Using social media to rebut government extremists' messages. ow.ly/8tHQg

UN Global Pulse monitors data for real-time signals re: food, economy, jobs 19 min video http://ow.ly/bbcrc 

Using Twitter to track epidemics ow.ly/7zOUB


Hospitality and Social Media

Social Hospitality: How 8 Hotels Engage Guests On & Offline

Starwood leverage social media for customer service, brand loyalty ow.ly/7k4dU 

Four Seasons Hotel leans on social to act local. Details: ow.ly/b1Z7z 

 

Insurance and Social Media

How Zurich Insurance Uses Social Media, with Keith Lewis

Case study: Farmers Insurance helps agents use Facebook for ROI ow.ly/czvqj

 

Law Enforcement and Social Media

Digital Threats: How Law Enforcement Uses Social Media to Fight Crime

And how social media can help track the bad guys ow.ly/7zQ7l 

How social media can help FBI solve crimes ow.ly/7zQ1N 

Fascinating use of Google+: police present portrait of crime ow.ly/8qsR5

How Boston Police uses Twitter, texting for crime tips: ow.ly/aiYXR

Different perspective on 'getting found online': search, future of crime ow.ly/cfr6m 

Social media in action with police: ow.ly/czvn9 

 

Libraries and Social Media

How Libraries Are Using Social Media Expanding online toolkits to promote advocacy

AUSTRIAN CITY BECOMES A LIBRARY WITH QR CODES AND NFC STICKERS INSTEAD OF BOOKS - Klagenfurt created a new project putting scannable stickers around relevant locations allowing users to download digital content.

The Bookless Library - Don’t deny the change. Direct it wisely. The first is the Stephen A. Schwarzman Building, the main branch of the New York Public Library (NYPL). The second is an iPhone. Yet despite their obvious differences, for many people today they serve the same purpose: to read books. And in a development that even just thirty years ago would have seemed like the most absurd science fiction, there are now far more books available, far more quickly, on the iPhone than in the New York Public Library.

 

Luxury Brands and Social Media

Luxury Brands and Social Media Marketing - Dos and Don'ts

Top 10 social media luxury marketers of Q3 

Luxury e-retailers trounce manufacturers in engaging online shoppers

How customized QR codes can drive CRM

FastCo re: Facebook for the Famous gets at social network terms of service & who owns what http://ow.ly/7uhOS 

Thought-provoking brand examples re: H2 use Pinterest creatively ow.ly/aJixX 

Learn about Oscar de la Renta, role of social media. Great job @OscarPRGirl ow.ly/6Z0LO 

Have you read this FastCo story about Ralph Lauren's digital evolution? Fascinating #retailexp http://ow.ly/62VNu

Brooks Brothers Plays It Cool in Social Marketing - In social media marketing, Brooks Brothers is like an aloof bon vivant wearing a cool seersucker sports jacket on a humid summer day. The 194-year-old brand isn't frantically chasing friends and followers on social networks. Brooks Brothers is playing it cool. Instead, it's investing in tools and testing to improve the online shopping experience for customers and prospects - and increase sales.

Neiman Marcus is getting social and Neiman Marcus debuts first Foursquare challenge

How Burberry uses social networking for fashion catwalk show: ow.ly/6YZyG 


Manufacturers and Social Media

8 companies doing social media right and what marketers can learn from them

BlendTec shows how to measure the effects of a social marketing strategy. The blender manufacturer uses coupon codes and analytics to track shoppers.

Small surf shop plans to overtake competitors with technology

Reference resource: 5 all time best Facebook Campaigns via @FastCo http://ow.ly/b1XuD - Intel

How Oxygenics used Facebook content to increase fan base: case study http://ow.ly/bDiCu

 

Media Brands and Social Media

From Social Fresh a crowdsourced Facebook Marketing Book http://ow.ly/6dWxd 

 

News Organizations and Social Media

How the Press Use Social Media

Innovation lessons from Washington Post: http://ow.ly/6ElLF via FastCo

Time Magazine Google+ case study: ow.ly/czvIf

How Forbes uses social media. Fascinating! ow.ly/d4kLJ 

How NPR media strategist Andy Carvin tweets revolutions. http://ow.ly/6L2bJ Fascinating

Reimagining newspaper reading as inherently social experience: WSJ on Facebook ow.ly/6Z0oJ

 

Philanthropy and Social Media

HOW CAN SOCIAL MEDIA HELP PHILANTHROPIC WORK?

How philanthropists can make use of social media: ow.ly/76ief 

 

Politics and Social Media

The Political Environment on Social Media

Social media and politics. Here, the Republican perspective http://ow.ly/7LXrP 

How political campaigns capitalize on Facebook ow.ly/8iHwz

Fascinating use of social networking to monitor political, global sentiment. ow.ly/8ay5n

Politicians and social media. Newt Gingrich & Facebook 

Love social media + politics: why social media couldn't predict Iowa race ow.ly/8AW79

A digital perspective on politics and election related communications ow.ly/aroSe

 

Religion and Social Media

How social media is changing the church

Case study example: religion on Facebook, more specifically Jesus Daily http://ow.ly/6L4dl 

Creative use of internet & social to connect with 'customers': Maine Convent recruits nuns: ow.ly/b20dI

In Sweden, Taking File Sharing To Heart and To Church

Bishops urged to embrace social media to evangelize effectively bit.ly/buUm0k

 

Retail - Big Box and Social Media

Worth watching: Walmart intends to reshape future of shopping #retailexp by mapping social genome http://ow.ly/6L2iK 

How to beat Walmart on Facebook

Lowe's introduces revolutionary customer #retailexp: "MyLowes" http://ow.ly/6LCqr 

Retailers discover useful in-store apps keep shoppers from escaping http://ow.ly/6Z1vt [Gap, Walmart, Target…]

Update on @HomeDepot's social media strategy ow.ly/6YYSM 

PayPal Test Program Will Let Home Depot Shoppers Pay at Checkout

Home Depot Innovates Customer Checkouts. The Home Depot deploys an array of creative checkout options designed to hustle customers out the door faster.

Lowe's: Pinterest + Facebook increases engagement

10 SoMe stars Walmart, Home Depot, Nikeow.ly/btY8o 

Walgreens Enlists Paid Social-Media Warriors in Battle With Express Scripts 

Target, Walmart Get Digital For BTS - For stores, back-to-school kicks off the important fourth quarter, and is the second-most-important sales event of the year, after the winter holidays. But Walmart says that for parents, it may even be more symbolic, with 76% of the moms it surveyed regarding it as more of a fresh start than January 1. Nine out of 10 even make school-year resolutions, it reports, with 78% vowing they will be more organized this school year, 75% hoping to save more money, and 61% making healthy eating a higher priority.

IKEA, one of 5 all time best Facebook Campaigns via @FastCo http://ow.ly/b1XuD 

Where Art & Science Meet - BJ’s Wholesale Club's CEO Laura Sen

Interesting how Michaels is using mobile apps to drive traffic in-store 

Tweeting without fear with examples from @bestbuy http://ow.ly/8qtma 

 

Retail - Department Stores and Social Media

Lord & Taylor focusing on hi-tech customer engagement tools. Check out comment about fitting rooms! http://ow.ly/6exEJ and Lord & Taylor Can Help Make Sure No One Else Is Wearing Your Prom Dress

Kohl's Broadens Its Cause-Related Efforts To TED

Nordstrom in Fashion with Social Media, Mobile Tech. Selected by U.S. News as one of America's Most Connected Companies for its use of technology to expand shopping options, Nordstrom has been aggressive about snapping up promising Internet ventures to diversify its business and experiment with new retail platforms. Its social media strategy extends well beyond Facebook, Twitter, and YouTube to an array of buzz-generating fashion and photo-sharing sites. Recognizing that its customers always want to stay connected, the company introduced complimentary Wi-Fi in its high-end department stores in 2010."

Using Pinterest for niche marketing: Bloomingdalesow.ly/czv3I 

JC Penney Introducing Foursquare, QR Promos for Holiday Angels programs

Macy's creates lifestyle hub with launch of mBLOG and Macy's Herald Square Awarded Best Holiday Windows in New York

Has your brand tested a Google+ hangout yet? Dell, Macy's have. ow.ly/8tHVu 

HauteLook wants chattier live chat agents. When consumers shop for a Getaways travel deal, live chat leads to more conversions. [division of Nordstrom]

Battle of the Digital Brands: JCPenney vs. Kohl’s - Overall, JCP is winning in social media. Although, the numbers would say otherwise, from a social media standpoint, JCP’s social strategy follows all of the best practices for engagement. Its posts are well-thought out and do a good job of delighting consumers and addressing their needs. From a mobile perspective, it’s a tie. Both retailers are doing different things on mobile, but each is doing them equally well. Both experiences are user friendly.

Harrods builds loyalists through royalty-themed Pinterest contest

 

Retail - Specialty Stores and Social Media

This is interesting: Urban Outfitters makes fall catalog available via Facebook: http://ow.ly/6xQKr

More about Zara as it expands its #retailexp online http://ow.ly/6xQOI and been wondering about this: Zara play catch-up with online shoppers http://ow.ly/6tAhJ 

Patagonia promotes used clothing on eBay. Environmental benefit + extends customer base http://ow.ly/6L1rg and Patagonia’s 2012 Social Media Priorities

Gap's social media policy a guide for other companies. The clothier gives its 134,000 employees a no-nonsense policy. Here are some highlights you might want to adopt.

6 lessons from Gap’s mobile journey to date

Michael Kors pushes wearability via real-woman digital campaign. Love it!

UNIQLO HIRES GRAMMY NOMINEE TO WAKE CUSTOMERS UP WITH A DAILY SONG [VIDEO] - The Japanese clothing brand engages consumers with a free social alarm app that sings about the weather of the day.

UNIQLO TAKES OVER PINTEREST CREATING ANIMATED MOSAICS - The clothing brand choreographed a sequence of mass-pinning on Pinterest to create a giant images promoting their new line of mesh clothing.

Pandora Operating Outside the Luxury Box - Customizable, affordable jewelry fuels Pandora’s growth

Four retailers who translated social media into revenue - Several retailers are getting the combo right, including DressBarn, Swisa, a high-end beauty retailer, Gymboree Play & Music, an offshoot of the children's clothing line, and Tretorn, a Swedish outdoor retailer. They each found a way to use social media to drive sales and traffic.

How Zappos uses/mines Facebook insights ow.ly/czPOc 

Etsy seeks scale w/o losing aesthetic: ow.ly/bDlOJ case study

C. Wonder Retail Concept Store Debuts in New York

Express CMO Lisa Gavales shares how to turn “likes” in to sales

How REI created a local social media strategy

GUESS deploying iPads to better serve shoppers

H&M has the most-followed brand page on Google+

The Shopping Science Behind Lucky's Revamp

Battle of the Digital Brands: Tiffany vs. Zales

Battle of the Digital Brands: H&M vs. American Apparel

WebThriftStore Streamlines Charitable Giving

Thought-provoking brand examples re: H2 use Pinterest creatively ow.ly/aJixX 

Most Customer Service Tweets Go Unanswered Within 24 Hours - But two retailers – Zappos.com and LLBean.com – replied to 100% of daily customer service questions posted to Twitter by STELLAService analysts in a recent 45-day study of the top 25 online retailers. It’s an impressive accomplishment considering the average for replies within 24 hours was just 44% across the top 25 online retailers.

Leveraging Loyalty: How Amazon In Fashion Creates Opportunities For Brands And Retailers -- Part 3 of 4 and Kindle-wielding Amazon dips toes into physical world

Ace hardware captures brand awareness via CAPTCHA Ads

 

Retail - Grocery Stores and Social Media

Tweeting without fear with examples from @wholefoodshttp://ow.ly/8qtma 

Pinterest case study: whole foodsow.ly/bN3nr

Virtual Trip To 'Local' Food Market Can't Beat The Real Thing Yet

Sainsbury's using QR codes to educate shoppers about Fairtrade products

How one shopping-addict transformed retail into a story-telling experience

Supermarkets and the social Web - “So much of social media is simply the basics of human interaction." 

 

Retailers Go Mobile and Social Media

How 6 retailers are using mobile to enhance the #retailexp http://ow.ly/6xRC1

Quick, Find a Parking Space. Shoppers Too Busy (or Lazy) To Walk From a Far-Away Spot Try Tricks, Tech to Get Closer; Even Valet Gets Swifter

How to integrate mobile into the retail experience: The Smartphone Shopping Experience Needs to Come Inside the Store

How spreading the ‘local love’ can help small retailers capture consumers’ attention

Smart retailers survive and thrive on smartphones and social networks

Square rethinks the register

Digital World Now Coaxing Shoppers Back to Stores - “But at the same time, more consumers have their mobile phones in hand so retailers who recognize that and take advantage of the phone as an information conduit to direct people to the right stores, or to find what they’re looking for at any moment in time, will be better served to succeed.”

Social networking applied to retail inventory control

What Retailers Want From In-Store Technology - Brick-and-mortar stores look to bridge the gap between online, mobile and in-store experiences. According to the Motorola Solutions data, 51% of retailers were investing in technology to improve customer service in stores. Moreover, 22% were doing so to keep up with the competition, and 18% aimed to increase inventory choices. Out of all the technology investments, in-store Wi-Fi bubbled up as a clear imperative for many retailers.

 

Sports and Social Media

MLB Fan Cave integrates social media with content & art http://ow.ly/76hfl 

So how will social media affect 2012 Olympics? infographics ow.ly/aJhTy

How social media can help keep Olympians visible in b/n events: ow.ly/bkwah

 

Transportation and Social Media

Old services meet new media: a tweeting cabbie's growing business

NJ Transit Starts Tap-And-Pay Smartphone Option With Google

 

Tourism and Social Media

Lovely! Obermutten Goes Social via Facebook. Watch video to see how online/offline R integrated ow.ly/8ayAZ 

 

How will you use these 200+ social media and content marketing examples and case studies? I'd love to hear.

If you come across interesting case studies, let me know in the comments and I will add them to this listing.

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This article was originally published on 9/4/2012 and has been updated.

Image Credit: Great Serbian Brand on Flickr which uses social media.

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